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Our 'can do' culture is underpinned by our values.

Our business model is agile

We run an intentionally lean, senior team that is led directly by creative and strategy. Clients deal directly with the brains trust running the business. We drive the development of innovative strategies, and then tap into our best of breed partner network to purpose-build bespoke teams for implementation that are tailored to each project's needs.


Co-founder and CEO



Co-founder and Chief Strategy Officer



Business lead


Head of Strategy






Content creator

Who is our leadership team?

Gareth is an award-winning leader in the Communications & Marketing industry. Being recognised as one of F@stcompany’s Top 20 creative people in business, he has led both brand and communication companies.


A creative by trade, he is a rare blend of creative thinker, strategist & business executive. Over his 20 year career, he has worked on multiple blue chip clients across the globe, produced award winning work and has been a member of both local and global management boards.


Passionate about fostering a strong work culture, he has led teams across multiple cities and is a visionary leader that is driven by purpose led business.


Helen is a highly-regarded business-building strategist and leader with a broad skill set. She’s had a successful career in top agencies working with blue chip clients across multiple categories connecting businesses to their customers across SA, Africa and the Middle East.


She’s successfully driven strategy for clients of all sizes from start-ups to multimillion rand corporates covering the full spectrum of B2B and B2C activity. She has developed a deep understanding of business and human behaviour and holds degrees in business science, psychology and holistic health.


She is passionate about growing purpose-driven businesses so we can build a world where everyone thrives.


Nicky has 15 years’ experience in the marketing and advertising industry. Her skillset is broad and diverse, with deep roots in production and project management.


During her career she has executed many campaigns spanning all channels. Nicky’s most recent experience before joining the team included heading up the production department and being on the management board at Machine where she led a team of Producers, Project Managers and even Front-End Developers.


She’s passionate about building brands and takes a detailed approach to excellent execution whilst also being agile to client needs.


Muzi marries commercial knowledge with creative best practice to help brands do more with less.


Over his career he has worked across multiple industries including FMCG, FSP, QSR and Alcohol and has been lead strategist for brands such as Old Mutual, Visa, Spotify Africa and Pepsico SA. His portfolio has also included FMCG brands under Mondelez and Beiersdorf, and alcohol brands under Pernod Ricard and Distell. He was also elected and served on the Next Generation Board for Publicis Groupe Africa. As an Allan Gray Orbis fellow, Muzi explores his entrepreneurial passion through projects like Chicco’s Barbers – an initiative he cofounded.  His future is in blending purpose and impact into marketing practices.

We plug into experts to challenge our thinking 

We tap into a network of expert and accomplished advisors with deep skills across diverse areas. 

We employ a systems approach to building solutions

We believe in building enduring (and omnichannel) marketing systems designed to hone in on the areas of greatest impact on customers. How can we consistently grow attention and change the customer's journey for the better? We're quick to execute and adopt an experiment | learn | optimise approach to rolling out campaigns.

The customer journey is no longer linear and we ensure all cogs of the machine operate in an integrated way to deliver a seamless customer experience.

Our approach is agile, collaborative and iterative.

What we offer

We develop solutions across the full customer journey.

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We use tech tools to stay at the cutting edge 

For example, Fluency is a technology tool that identifies the right influencers for campaigns (based on objectives) and manages them. It sees through the ruse of bot followers, understands who truly has influence on your audience, and tightly measures campaign performance in real time, presenting accurate and insightful information on a user-friendly dashboard.

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